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DriftReedFable

Confidentiality Policy

We value your privacy at DriftReedFable

Effective Date: March 2, 2026 | Last Updated: March 2, 2026

Information We Collect

Personal Information You Provide

When you contact us for corporate flower arrangements or gift services, we gather information you submit willingly. This includes your name, business name, email, phone, delivery locations, and particular floral requirements. We also collect payment details when placing orders, though payments are handled securely by our payment partners.

For corporate clients, we may obtain extra business data such as company registration details, preferred delivery times, and budget constraints to tailor our service to your corporate needs.

Information Collected Automatically

We automatically gather certain technical data when you visit our site, such as IP address, browser type, device information, and your navigation through the site. This helps us enhance site performance and understand how clients discover our services.

Important: We do not collect more personal information than necessary to deliver our floral creations and delivery services. Your privacy underpins how we run our business.

How We Use Your Information

We primarily use your personal data to complete flower orders and deliver outstanding customer support. This encompasses order processing, coordinating deliveries, crafting custom arrangements according to your specifications, and communicating about your service requirements.

We also leverage the information to enhance our services and the website experience. This helps us identify which corporate floral offerings are most appreciated by clients and how we can better assist the business community in United Kingdom.

Order Processing: Managing orders, deliveries, and payments
Communication: Answering questions, providing updates, and support
Service Improvement: Reviewing feedback and usage patterns to refine our offerings
Business Development: Developing customized corporate programs and subscription options

Information Sharing and Disclosure

DriftReedFable respects your privacy and does not sell your personal data to others. We disclose information only as needed to deliver our services or when legally mandated.

Service Partners

We may share essential information with trusted service partners that assist in running our operations. This includes delivery partners, payment processors, and technical service providers. These partners are contractually bound to protect your data and use it solely for the services they render to us.

Legal Requirements

We may reveal information when required by law, a court order, or government demand. We may also share information to safeguard our rights, property, or safety, or the safety of clients and staff.

Data Security Measures

We treat the protection of your personal data with priority and apply suitable technical and organizational safeguards to guard it. This covers secure storage, encrypted transmissions, and restricted access to personal information inside our organization.

Secure Storage

Personal data is kept in protected systems with access controls and ongoing security monitoring.

Encryption

Sensitive data transfers are encrypted to shield information as it travels between your browser and our infrastructure.

Limited Access

Access to customer data is granted solely to authorized staff who require it to deliver services.

Although we employ robust security measures, no online transmission method is completely secure. We continually update our security practices to guard against emerging threats.

Your Privacy Rights

You hold important rights concerning your personal data. Depending on applicable laws, you may be entitled to access, amend, delete, or limit how your personal information is used.

Access: Ask for a copy of the personal information we hold about you
Correction: Update or rectify any inaccurate personal data
Deletion: Request removal of your personal information (subject to legal retention obligations)
Restriction: Limit how we process your personal data in specific situations
Portability: Request your data to be transferred in a structured, commonly used format

To exercise these rights, contact us using the details at the end of this policy. We will respond within a reasonable timeframe as required by law.

Data Retention

We keep personal data only as long as needed to deliver our services and meet legal obligations. Retention periods vary by data type and purpose collected.

Typical Retention Periods:

  • Customer contact and order details: 3 years after the most recent service interaction
  • Payment transaction records: 7 years to satisfy tax and accounting requirements
  • Website analytics data: 26 months for purposes of service improvement
  • Marketing communication preferences: Until you unsubscribe or two years of inactivity

Cookies and Website Tracking

This site utilizes cookies and related technologies to enhance your online experience and to gain insights into how visitors interact with our site. Cookies enable us to store your preferences and assess site performance.

You can manage cookie choices via your browser settings. Note that turning off some cookies could impact how the site works. For more details about how we handle cookies, please consult our Cookie Policy.

Third-Party Links

The site may include links to external sites or services. This privacy policy covers only DriftReedFable and our site. We do not oversee the privacy practices of third-party sites.

We advise you to check the privacy notices of any third-party sites you reach via links on our site.

Policy Updates

We may revise this privacy policy from time to time to reflect updates to our practices, offerings, or applicable laws. If major changes are made, we will adjust the "Last Updated" timestamp at the top of this document.

We invite you to periodically review this policy to stay informed about how we safeguard your privacy.

Contact Us About Privacy

If you have questions about this privacy policy, wish to exercise your privacy rights, or have concerns about our handling of your information, please reach out to us.

Contact Us About Privacy

DriftReedFable Privacy Team
12 Rose Lane, London
London, United Kingdom SW3 2RX

Email: [email protected]
Phone: +44 20 7946 0123

For privacy-related inquiries, please include "Privacy Request" in your subject line and provide as much detail as possible about your request. We strive to reply to all privacy requests within seven business days.